Ok producers here’s a rant that you NEED to get. With the rise of independently created music and bedroom labels has come a slew of great new talent, techniques, and tracks -and we love that! But what is sorely lacking is some professionality of the old world variety when it comes to getting advances of your new material to blogs ON TIME.

Heres what “ON TIME” does not mean:

• Sending out PR the day of your launch.
• Sending out PR one week before your launch
• Sending out PR letting a blog know that you posted a Soundcloud track two weeks ago and you want some hits.

So what to do? I really have to stress that some of the old world record label practices are still tried and true. Hence the Art of the Advance needs to be learned here. As a music blog, our inboxes become inundated with submissions. It takes time to listen to music. Music is not a piece of plastic to be tasted once and discarded, unless that’s the way you feel about putting 40 hours of time into a tune.

Advances have to be sent, to any form of a music publication, at least 30 days before you intend your world wide dominating launch. Think about that -makes sense right? We live in such a media inundated world that even logging into Facebook can be too much. From what I have experienced, from working with more established dance labels, it’s really in the range of 2 to 3 months before launch that PR and an advance copy of the music are sent out.

But I’ll grant a little caveat here. The times we live in also dictate that art can be made and distributed that very same day. Just don’t expect too much hype without proper warning. Perhaps you can start to build some patience into your launches. Learn to cultivate a ramping up of attention for your works. It’s okay to let a track marinate in time before a kid in Moscow downloads it.

Unless you have an in with XLR8R, or are big enough to garner reviews on Rolling Stone (who cares), Independent Music Blogs are your media driving machines. Help us help you, and give us time to review your material.

Checklist for a complete PR mailing:

• Add an adequate image for the web. Something at least 600px wide.
• A brief Bio – and I mean BRIEF! Do you have time to read everything out there? Neither do bloggers.
• A track description. Who is playing on it? What’s notable about it?
• All relevant hyperlinks. That includes your Myspace, Website, Record Label (if you have one), and Store -fool! Oh and Twitter!!! If only I could bill for the amount of hours I have spent tracking down someone’s effin Twitter handle.
• Official launch date. Let us know how burning this is.
• Follow up email. About two weeks max after you mail/email out your package, send an email to say “hope you got our material.” Its a nice reminder for a busy blog to get on it. Makes me believe that your music is worth reviewing.

Post Review courtesy: When a blog has taken time to hype you – hype them -immediately. Twitter that shit! Please Facebook it. for the love of sandwich! Lazy fuckers.

-Told you this was a rant. Hope it helps!

PS: If you want to send material to I AM A LASER for possible review and posting on our site, email us at media@iamalaser.com