The arts are not always about the final gesture delivered in public at a performance, showcase, or spread about the net to share. Often they are a journey made up of many impulses, inspirations, and the occasional personal transformation thrown in for good measure. We here at I AM A LASER are very proud to share this journey with you of the West Coast’s most notable characters; from musicians, to visual artists, to performers and fashion designers –especially now in beautifully shot hi-def film experiences! Welcome to very first episode of: I AM A LASER :: Vision

Vision No. 1 takes place with producer and crowd-slayer Matthew “Kraddy” Kratz in his Venice California lair. We spend the afternoon with him delving into what it is to be a pioneer when no ones looking and just doing it for the thrill. That’s how histories are made, Son! Pass it on!

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See Vision No.1 :: Kraddy in full screen by clicking the “full screen” icon in the player above or watch in Theater Mode. Big ups to R/D for helping out with the intro special effects sounds and to Mateo for making these videos so dope -from filming, to editing, to motion graphics! The next level has now arrived.

If you’re not familiar with Kraddy as a music producer and smooth live performer, take a listen to his original Sound Cloud tracks, some of which you can peep right here:
Kraddy: Westside Manifesto Mix Summer 09